A recent research study identifies that the internet is saturated with content and if you don’t have a pinpoint purpose for every piece of content you create, everything you’re saying can easily get lost in the midst of so many pages, blogs, eBooks, email marketing materials and more being created on a regular basis. You need to focus on one topic for every single blog post that you write. Focusing on one clear and concise topic particularly addresses the readers’ pain points in an easy format. This ensures that they will come back to you for their other questions in the future. Including far too much information and long text heavy materials can be overwhelming for people and many individuals instead opt to have the easy solution presented to them in a clear blog post elsewhere.
You may lose out on potential traffic if you don’t make your content engaging and focused specifically towards the reader. It is not enough to speak about what your law firm is interested in, rather it is more important to consider the readers’ needs as a whole and how you can help to address them with pieces of content that are published on a regular basis designed to address very individual questions, concerns, and needs on the part of the client. If you have been thinking about revising your content marketing strategy in 2018, this is a wise endeavor that should be discussed directly with a legal marketing agency.
By posting regular information, you’re certainly helping your end consumer as well as contributing to a better search ranking. But it’s far better to invest the time in one quality blog every single week rather than lots of shorter pieces that simply don’t get picked up by the search engines. Furthermore, a bunch of shorter blogs that don’t really address the key issues named in the title will only hurt you in terms of readership- people are likely to check out the blog and then go back to the search engine or elsewhere. You’ve got to publish quality in order to get them to and to stay on the site.